Project delivered by The Fuel team while at Alloy Ltd

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Industrial design
consultancy

TheFuel

The Fuel design physical products for brands and technology companies. We are masters of crafting beautiful forms and meaningful interactions that allow our clients to produce highly desirable products, with noticeable customer benefits.
Marketing
made easy

Arlo

Identifying new customer benefits for a significant competitive advantage
Making technology
invisible

Hive

Designing a seamless experience to harmonise new technology into home environments
Service through
a product

TalkTalk

Making an invisible service memorable by creating a recognisable face
Instantly
identifiable

Gioteck

Making brands recognisable with a consistent visual design language
Disrupting the
marketplace

Samsung

Identifying new feature innovations for future product roadmaps
Strengthening a
product portfolio

Grass Valley

Aligning a diverse product portfolio into a harmonised product identity
Keeping ahead
of the market

Raymarine

Elevating the brand through enhanced user experience
Creating physical
user experiences

Vision Engineering

Combining engineering excellence with usability and visual design, to deliver the complete product experience
The Fuel design company
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