Industrial design
consultancy
TheFuel
The Fuel industrial design studio specialises in defining the visual appearance and physical user experience of product hardware for brands and technology companies. We are masters of crafting beautiful forms and meaningful interactions that allow our clients to produce highly desirable products, with noticeable customer benefits.
Fitting technology
to lifestyles
Vodafone
Creating a multi-use product that isn’t visually or functionally compromised by its many potential use cases
Making smart
more accessible
Hive
Removing the unnecessary to create a pure, efficient device at a more accessible price point
The simplicity
of performance
Vodafone
An understated design language that downplays the technical capability housed within.
Expression of
the brand
Surge - Official Xbox Licensed
Keeping ahead
of the market
Raymarine
Communicating new technology benefits through industrial design
Bringing connectivity
to a new sector
Vodafone
Integrating connected technology into a familiar product with a simple user interface
Marketing
made easy
Arlo
Identifying new customer benefits for a significant competitive advantage
Making technology
invisible
Hive
Instantly
identifiable
Gioteck
Service through
a product
TalkTalk
Making an invisible service memorable by creating a recognisable face
Disrupting the
marketplace
Samsung
Identifying new feature innovations for future product roadmaps
Strengthening a
product portfolio
Grass Valley
Aligning a diverse product portfolio into a harmonised product identity
